Applied Studio gets a fresh look from Ragged Edge

Integrated branding agency Ragged Edge has crafted a fresh brand identity for architecture practice Applied Studio. In an industry where big names can overshadow their work, Applied Studio goes against the grain. It’s grounded in substance, delivering creativity that works for the real world. Ragged Edge energised the brand around a new and exciting idea: ‘creative works’.

Substance and style

There’s no shortage of design talent in the world of architecture and Applied Studio is no exception, bringing together a focus on service quality and functionality with ingenious design to deliver unique, timeless projects that exceed a given brief. Applied Studio therefore approached Ragged Edge with a desire to be known as much for its creativity as its practical, client-focussed approach.

Creative works

Max Ottignon, Co-founder, Ragged Edge, says: “Applied Studio brings together exciting, emotive design, with a hands-on, collaborative approach. It creates beautiful, pioneering spaces for people to enjoy. Places that work, effortlessly. We zeroed in on this visionary, yet practical ethos to coin the proposition ‘creative works’.”

Patrick Abrams, Founder, Applied Studios, speaks on the branding process: “Ragged Edge really got to the truth of who we are. Their deeply collaborative, strategy-first approach helped us unlock our unique brand offering and bring it to the fore. In an industry as competitive as ours, that’s priceless.”

Naming and visual identity

The ‘creative works’ rebrand led to a new name and visual identity. PAC Architecture became Applied Studio. The new moniker is a nod to the way the company applies creativity to the real world – and to the dedicated way the company applies itself to each project.

Visually the new logo communicates the bringing together of creativity and practicality. The circle denotes the playfulness and freedom of design; the right angle shows functionality. And the way these elements interact reflect how space can be considered and created.

Bringing it to life

A suite of printed brand assets and a new website bring the brand to life across physical and digital touchpoints. On the website landing page, an animated version of the logo shows how creativity and practicality work together to define spaces. The remainder of the site is stripped back in style, in keeping with the brand focus on functionality.

Tuesday 19 September 2017
UK planning rules to be eased to allow an extra storey
Thu 04 Oct 2018
Perkins+Will's Los Angeles studio announces new leadership for Corporate and Commercial Projects
Thu 06 Sep 2018
Bohlin Cywinski Jackson Principal Jon Jackson has died
Wed 29 Aug 2018
Wed 22 Aug 2018
Darling Associates continues year-on-year growth: Turnover and profit up following anniversary year of expansion and acquisition
Fri 17 Aug 2018
Perkins+Will makes strategic hire to its London studio
Fri 17 Aug 2018
The 100-year life: the role of housing, planning and design
Wed 18 Jul 2018
Thu 05 Jul 2018